We pride ourselves on offering one of the most comprehensive ranges of housewares and home living products in the industry today and ensure that as our range continues to develop our emphasis is always on contemporary design at competitive prices. This allows market needs to be anticipated and current trends in fashion and design to be reflected in the collections, with an average 150 new products added each month to complement our range.
The key aim of the Buying Team is to make sure our customers are being been offered an extremely comprehensive range of products for the home which is in line with current trends and popular colour schemes. Our team of Buyers visits various exhibitions all over the world, including exhibitions in Europe and the United States, to see what new products and new trends are coming through into the marketplace. Based on the knowledge that they acquire at those exhibitions, they work with our factories to develop products which are in line with these latest trends. Premier have a full, in-house design team who are responsible for product design, packaging design, photography, web design, branding and the design and production of our catalogues. A variety of artwork is also produced for clients, using their own brand guidelines. In addition Premier has product designers who create bespoke products enabling requests for exclusive items and designs to be undertaken