Founded in 1986 by brothers Axel and Serge Van Den Bossche in Belgium, Serax has grown from a small family business into a globally recognised design brand. In the 1990s, Serax began collaborating with renowned designers such as Roos Van de Velde and Piet Boon, marking the beginning of its transformation into a design powerhouse.

These collaborations brought fresh perspectives and creativity, allowing Serax to develop unique collections that seamlessly blend aesthetics with functionality. Over the years, Serax has continued to push boundaries, exploring new materials and techniques to create products that stand out for their originality and craftsmanship. The brand's commitment to sustainability and ethical production has also become a cornerstone of its philosophy, reflecting a deep respect for both people and the planet.